Promoting a
kind lifestyle

  • Ethical
  • Vegan
  • Cruelty Free

Not To Die For started life as a personal blog, occasionally updated with vegan recipes, cruelty free beauty and ethical interior design inspiration.

As a passionate vegan, Founder Dawn always knew she wanted to run her own ethical business to promote a kind lifestyle and help like-minded brands to grow.

With 12 years of marketing and PR experience she decided to follow her dreams by making Not To Die For a fully operating business and launched a full-service, ethical marketing consultancy Fern Marketing.

Officially launching in July 2016, Not To Die For has developed into a popular online destination, designed for people to discover inspiration on cruelty free living and as an effective platform for ethical brands to place their products and key messages in front of their target audience.


As a small but experienced, passionate and determined team we have worked with some fantastic ethical businesses through Not To Die For and Fern Marketing.

We offer a full range of creative communication services and affordable, bespoke packages to help your brand grow. Find out more on our Work With Us page.