Mascara is always high on the list when it comes to can’t-live-without beauty products. With so many to choose from it can take a lot of trial and error to find ‘The One’.

Whether you opt for a subtler look throughout the week or go all-out on extra length, a dramatic curl and full volume come the weekend, Not To Die For has collated the best vegan and cruelty free mascaras that will work for you, whatever the occasion…


  • Lash Vegas Mascara by Barry M, £6.49
    With a spiral shaped brush designed to separate, define and reach even the smallest of lashes, Barry M’s Lash Vegas Mascara gives exceptional length and definition and “show-stopping” volume.

  • Peversion Mascara by Urban Decay, £17.00
    This intense, black and creamy mascara works to build, separate and define lashes with its high tech brush for a glamorous wide-eye effect.

  • Better Than Sex Mascara by Too Faced, £19.00
    This mascara’s hourglass-shaped brush is modeled on an “iconic silver screen Blonde Bombshell”. Just one coat effectively separates, curls and volumises lashes. Add more coats for a even more dramatic look.

  • Beautifully Bare Lash Tint Mascara by e.l.f, £5.00
    This weightless coverage mascara is perfect for those looking to achieve a more natural-look. Its rich formula creates volume for fuller-looking lashes.

  • Immortal Lash 24 Hour Mascara by Kat Von D, £16.00
    This long lasting mascara has a ‘Power Spiral’ brush, which is perfect if you’re looking to add extra length and dramatic volume to your lashes.

  • Eyes Right Mascara by Lush, £12.00
    This gentle, strengthening and conditioning mascara is made using fresh wheatgrass. A perfect choice for those with sensitive eyes looking for a more natural product.

  • Mineral Mascara by Inika, £17.00
    A 100% natural mineral mascara with a “double-Z” brush designed to make lashes look thicker and longer.

  • Full Volume Mascara by Beauty Without Cruelty, £11.99
    This mascara made from natural ingredients is perfect if you’re looking to achieve long lasting, maximum volume and dense colour.

  • Natural Mascara by Lily Lilo, £11.49
    This natural mascara defines, volumises and lengthens lashes creating a perfect “doe-eyed look”.

  • All in One Natural Mascara in Brown by PHB Ethical Beauty, £15.95
    An award winning, waterproof mascara that effectively lengthens, thickens and volumises lashes.  Its botanical ingredients make it the ideal choice for those with sensitive eyes.

  • tarteist™ lash paint mascara by Tarte Cosmetics, £18.00
    This patented bristle brush increases lash volume by 2700%. Perfect for achieving a jet black and instantly dramatic result.

  • Stellar Gaze Mineral Mascara by Pacifica, £15.49
    This long lasting, nourishing and natural mineral mascara works to hydrate lashes. Ideal for lengthening, strengthening and adding volume.

What is your cruelty free and vegan can’t-live-without make up product? Join in the conversation and recommend yours over on Facebook, Twitter and Instagram.