The common misconception of an ethical and healthy diet is that people think it consists mainly of fresh air, lettuce and water and that taking a more conscious approach to what you consume means sacrificing all of your favourite treats.

There are many companies proving that theory to be completely wrong these days.  At Not To Die For we’ve sampled the creamiest chocolate, the sweetest snack bars, the fruitiest milkshakes and the spiciest crackers, all of which are ethical, vegan and really good for you! And now we get to enjoy our favourite fizzy drinks without the guilt too.

A fantastically ethical company is producing our favourite childhood flavours; cola, ginger ale and lemonade from Soil Association approved organic ingredients, ethically sourced from Fairtrade farmers across the world including South America, West Africa, Sri Lanka, India, The Negev Desert, Sicily, the River Jordan and New Zealand.

  • Karma Cola
    Proceeds from each bottle go to the growers’ families to re-establish their lives in the aftermath of civil war and ebola.


  • Gingerella
    A unique blend of ginger, vanilla, cane sugar, lemons, and a fair deal for the people who grow them.


  • Lemony Leomonade
    Organic lemons and Fairtrade and organic cane sugar bring good fortune to the farmers who get a fair deal for their crop.


Karma Cola believe that what you drink should not only taste good, it should also be good for the land, the people who grow the ingredients and be good for you.

When Karma Cola started up, Fairtrade cola nuts didn’t exist so they set up the Karma Cola Foundation which supports eight communities in Sierra Leone.  For every bottle sold, Karma Cola give the money back to the Boma and Tiwai communities.  As a result children have had the chance to go to school, they’ve built a bridge, rehabilitated cola plantations and supported the farmers and their families in many other ways, including helping them to re-build their lives following civil war and ebola.

  • Karma Cola source their nuts from Fairtrade farmers in Sierra Leone. All the ingredients in their award winning drinks are Fairtrade and organic.


    Karma Cola source their nuts from Fairtrade farmers in Sierra Leone. All the ingredients in their award winning drinks are Fairtrade and organic.


Following the success of their cola they launched two more flavours; the Gingerella made with organic ginger from Sri Lanka, where the growers earn a premium for every bottle sold. Sales of Gingerella have helped to give back to their communities, schools and hospitals.

And the Lemony Lemonde, (which reminded me of the homemade variety I fondly remember drinking as a kid) created with organic, juicy, sun drenched lemons grown in chemical free farms in Sicily.

The more drinks Karma Cola sell, the more good work they can do. So seek them out and purchase a few, find your nearest stockist on the website.  They taste absolutely incredible too!

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